What steps are needed for the digital transformation of a company? If you’re reading this, then you are most certainly asking yourself this very question. But before responding, let’s cover why forming a digital transformation plan for your company is essential in this day and age. It comes down to competition and efficacy. Choosing the path toward digitisation enables companies to access a market that veers further and further into the virtual world, as well as allowing companies to optimise the way they work.
Companies in the Costa del Sol have already embraced digital transformation. The adoption of technological advances at MICE events is a clear example of this, hosting online or hybrid meetings, and opting for a High Tech approach with video mapping, drones, fogscreens, holograms and interactive floors.
But what exactly is digital transformation? And more importantly, where does it lead? On the one hand, it's about implementing the latest technological tools while on the other about learning which modifies processes, resulting in automation. It also relates to how people, or rather teams interact with digitalisation and also with each other, an increase in profit as the end goal.
With the following six steps, digital transformation for companies shifts from just a good idea to a new and exciting reality.
1. Knowledge
Information is power. Therefore, the first step of digital transformation for companies is closely linked with knowledge, and employee training is crucial. If clients are the nucleus around which the user experience improves, employees are the axis on which everything comes together, as, without them, the transition wouldn’t be possible.
To encourage greater knowledge many companies in the Costa del Sol are already turning employees into ambassadors of their companies and their technological advances, or attending the cutting-edge meetings like the Digital Enterprise Show in Malaga, where all team members can broaden their knowledge on the topic.
2. Establishing needs
The next step for digital transformation is tied to the technological needs of a company. As not all companies are the same, one way of transitioning into the digital world can’t be applied to all. Focusing on short, mid and long-term goals will help define action points. Artificial intelligence at events, already present in corporate events in Malaga, can turn your company into a great partner to work with. And this brings us to the next step.
3. Identifying tools
As well as clarifying goals, identifying the tools needed for your company’s digital transformation also helps understand and make sense of what you need to do. It’s all connected. And thanks to technology, processes feed back into each other, giving you an idea of the bigger picture. Lastly, it’s important to find the best digital tools for planning events (social media, streaming, virtual reality…) and begin using them now.
4. Process automation
Automating processes means saving time and energy, which can then be invested in what really matters when it comes to making important changes. There are also digital tools that make this task easier, like Hootsuite (social media management), Salesforce (potential client searches), Asana (project management), or Hubspot (marketing, sales, and customer service). Little by little, with digitisation, your company will see business processes run more efficiently and smoothly with automation.
5. Team building and training
As mentioned in step one, through education and training comes knowledge, and this then leads to empowerment and trust; digital tools change from being seen as a threat to a supportive tool. High Touch events (close contact meetings), with growing popularity in Malaga, remind us that technology serves as a service for people, and not the other way around. And no matter how much the world advances, interpersonal relationships endure. The team training events in the Costa del Sol that inspire us are those that take place by the sea, in nature and those which include gastronomy, cultural, sports or agroecological activities.
6. Data analysis
Finally, we shouldn’t lose sight of data analysis, as digital tools can tell you if your event was a success or not. They’ll also make decision-making easier, as you’ll make decisions based on facts rather than intuition. This way, the learning process continues to improve and evolve.
Now that you know what steps you need to take for your company’s digital transformation, the next move is planning how to implement it. Let the most qualified experts in the Costa del Sol advise you to ensure the transition is a triumph. Visit our Convention Bureau to find downloadable resources available to help you. With profits on the rise soon enough it won’t be long until you reap the benefits of this big transition.
