What is it that some brands have got that make employees boast about working there? Though the answer to this question could go in all sorts of different directions, the companies you admire have all got one thing in common: they care about their employees’ wellness. Given that the success of your brand depends to a large extent on how happy your team is, we thought we’d give you some tips to help you turn your employees into company ambassadors, making the most of business events to do so.
1. Clear communication: it is very important that you emphatically communicate the aim of the event to your employees, what is expected of them and what their role is in promoting the brand or company.
2. Training: provide your employees with all the training they need to understand the company’s products or services and feel comfortable talking about them.
3. Branding: provide your team with branded t-shirts, hats and other accessories so that they can be easily identified as members of your organisation.
4. Incentives: offer benefits to employees so that they feel motivated to promote your brand or company. Discounts on products, days off and bonuses are just some ideas.
5. Interaction: encourage your employees to interact with clients and answer their queries or questions. This will help build a closer relationship between clients and the company.
6. Social media: encourage employees to share photos and experiences of the event on their social media, expressing key messages and using hashtags related to the brand or company.
7. Feedback: after the event, ask your employees their opinion to find out what worked and what could be improved in the future.
Innovative event ideas
If you are to turn your employees into ambassadors for your company, it is important - beyond following the aforementioned steps – to offer content that makes you stand out. Channel your creativity when planning the event and you will find that your workers will want to boast about working at the company.
1. Topic: plan your event around a specific topic. This topic needs to be featured at each and every part of your event (coffee breaks, talks and speeches, exhibitions, etc.). This will help attract a specific audience and generate interest in the event.
2. Sustainability: make your event a sustainable one by using recycled materials, reducing your carbon footprint and promoting actions that respect the environment. Not only will this help you draw in an eco-minded audience, it also gives the brand a positive image that your employees are sure to want to boast about.
3. Interactivity: make yours an event the audience can actively participate in with workshops, games, competitions, etc. And make it a fun and unique experience for your attendees.
4. Charity: design an event that aims to raise funds for a worthwhile cause or a non-profit organisation. This is a good way to attract audiences that are committed to the cause and create a positive image for the brand that your employees will feel reflects them and that they can be proud about.
5. The surprise factor: evoke all five senses at your event using music, lighting, taste, flavour and texture. Creating a unique multisensory experience is sure to be unforgettable and your attendees will want to post about it on their social media.
Treat your employees to unique and memorable experiences
And one final piece of advice to turn your employees into company ambassadors: treat them to memorable experiences that will make them feel unique. Business events are the perfect way to do exactly that. How about concluding a morning of talks with a catamaran cruise along the Costa del Sol coast? Doing a team building session in an oil mill to discover the best kept secrets of “Andalusian gold”, taking a hike through Sierra de las Nieves national park or gazing at impressive destinations like Ronda from a bird’s-eye view in a hot air balloon ride? The options to make your event or incentive trip unique an unforgettable one are endless.
Company ambassadors have the ability to influence the way others think about your company. So now you have some ideas about how to turn your workers into the best promoters of your brand, it’s time to start planning your event in the Costa del Sol and put everything you have learnt into practice.
