Tourism graphic design is experiencing a real revolution with new trends. Posters, maps, guides, and even immersive experiences are changing thanks to artificial intelligence (AI).
On the Costa del Sol, a destination that combines tradition and avant-garde, these tools open up a range of creative possibilities to attract, excite and seduce new travellers.
Do you want to know how? Read!
5 AI trends that are marking a before and after
We explore five creative currents driven by artificial intelligence that are making their mark on tourism design. Real examples, key tools and concrete applications that are already reinventing the way of showing the destination.
1. Images that inspire: generative art
Creating unique and evocative visuals has never been more accessible. Tools such as Midjourney, DALL· E even ChatGPT allow hyper-realistic images to be generated from textual descriptions.
Boutique hotels in Malaga city, white villages such as Mijas or secret beaches in Nerja can come to life in graphic campaigns that seem to come out of a dream.
A postcard of Ronda at sunset? A carousel with reinvented Andalusian scenes? Anything is possible.
2. Iconic object design: collector's boxes with a local soul
One of the most original trends in tourism design is the creation of collection boxes of iconic objects, powered by artificial intelligence.
With generative AI, designers can conceptualize from scratch visual packs that pay homage to the soul of a destination: miniatures of monuments, illustrations of typical dishes, visual fragments of local architecture, artisanal patterns, etc.
Have you seen the Costa del Sol collector's boxes?
3. Augmented reality and 3D design: experiences that engage
AI-powered 3D design allows hotels, routes or monuments to be visualised as if we were there. Some travel agencies already include AI-generated renders in their campaigns to show apartments or landscapes from different angles.
What if visitors could see the inside of a prehistoric cave or a Roman recreation of Antequera just by scanning a QR?
4. Social media: image carousels and reels
The image is the hook in networks, and here the AI shines. From personalized photomontages to automatically edited reels with music, text and effects according to trends, tourism community managers are gaining in dynamism.
5. On-demand graphic design: visual personalization with AI
In the era of emotional travel, artificial intelligence makes it possible to create hyper-personalized graphic pieces that connect with the tastes, interests or profile of each traveler. From posters adapted to the type of visitor (couples, families, friends...) to digital guides that vary visually according to the time of day or the season.
Thanks to AI, it is possible to generate unique versions of the same campaign: a creative one focused on luxury tourism with sober and elegant images, a vibrant one for young adventurers or an illustrated one to inspire families.
AI opens paths to design tourist emotions
Artificial intelligence is changing not only how a destination is designed, but how a destination is experienced . On the Costa del Sol, where every corner tells a story, these tools offer new ways to express your essence.
Graphic design, powered by AI, thus becomes a bridge between digital inspiration and real experience. An open door to more authentic, close and visually irresistible campaigns.
Do you dare to imagine the Costa del Sol from a new perspective?
