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Artificial intelligence (AI) in tourism is no longer a promise of the future: it is the present that is redefining the traveler's experience and the competitiveness of destinations. In 2026, artificia...
The twenty-eighth edition of one of the most important events for the Horeca channel and tourism industry in Spain will take place soon; we are referring to the H&T Innovation Hall. Specifically, ...
In an increasingly connected world, where technology and screens dominate daily life, the concept of digital detox is gaining traction. This phenomenon goes beyond simply turning off your phone: it se...
Imserso trips were, from its origin, much more than a holiday programme: they opened the doors of tourism to a whole generation of older people who had not had the opportunity to travel. Today, in an ...
Outdoor tourism has established itself as one of the major trends in the tourism sector. The search for authentic, sustainable and healthy experiences has led millions of travelers to prefer destinati...
Urban tourism is experiencing an exciting moment. It is no longer just a matter of touring the best-known monuments of a city, but of delving into its neighborhoods, connecting with the local communit...
On the Costa del Sol there is a new way to stand out: leaving a mark... but let it be Zero. If your company is committed to a responsible, regenerative and environmentally conscious tourism model, the...
When we talk about innovation in tourism, we usually think of large volumes of information and sophisticated technologies: that's big data. But there is also a more accessible and closer way for SMEs:...
Tourism graphic design is experiencing a real revolution with new trends. Posters, maps, guides, and even immersive experiences are changing thanks to artificial intelligence (AI). On the Costa del So...
The tourism sector is constantly evolving, and artificial intelligence (AI) has become a key tool to improve the traveler's experience and optimize business management. On the Costa del Sol, a destina...
Technology is revolutionizing the tourism sector, enhancing the experience for all travelers. From apps that make trip planning easier to tools that optimize destination exploration, innovation plays ...
In the digital age, tourism has been one of the sectors that has most adapted to new technologies to improve the traveler's experience. As we move into 2024, these innovations continue to evolve, offe...
Artificial intelligence (AI) is transforming the tourism industry by allowing companies to adapt more efficiently to travelers' needs and preferences, offering personalized experiences. In the digital...
On 29th November, an unprecedented event took place on the Costa del Sol: Google opened its new cybersecurity centre in Malaga, specifically at Muelle Uno. The decision of the US giant to establish it...
La Costa del Sol, conocida por su impresionante belleza natural, su rica cultura y su encanto mediterráneo, es desde hace décadas uno de los destinos turísticos más populares de España. Sin embargo, e...
The constant advancement in technology has given rise to a new phase in the evolution of the web, known as Web 3.0. This step forward will radically change the way in which we interact online and come...
In a dynamic world that is in a constant state of flux, innovation has become the driving force of evolution and the ticket to success for all sorts of sectors. One of the stand-out divisions of innov...
The tourism industry has evolved significantly in recent decades, driven by advances in technologies, changes in travel preferences and the need to adapt to a world that is in a constant state of tran...
In the digital era that we live in, the online presence of tourist destinations is fundamental in attracting travellers from all over the world. With the advancement of new technology and tools, the t...
In the digital area in which we live, artificial intelligence (AI) is revolutionising practically every aspect of our lives. From e-commerce to customer service, AI has demonstrated its ability to mak...
Tourist websites bring to light the popular opinion that a traveller wants comforts at every stage of their trip. And they’re quite right. These days, when we plan a getaway, buy a flight or book a ho...
In tourism, the scrum master is a decisive figure who combines the areas of business and technology. The key is communication. But what is a scrum master? And what are we referring to when we talk abo...
Social media sites are much more than spaces for connection: when well-managed, they are also tools for business growth that will enable you to reach new audiences as well as solidify the relationship...
What steps are needed for the digital transformation of a company? If you’re reading this, then you are most certainly asking yourself this very question. But before responding, let’s cover why formin...
The virtual metaverse combines different types of technology, including virtual reality, augmented reality and video to create a digital universe where users “live”. It is sometimes described as a vir...
In the last few decades, artificial intelligence (AI) has revolutionised the tourism sector. There’s no doubt that this technology has shifted from playing a smaller part, to becoming a vital tool wit...
To make sure your dream trip goes entirely to plan, you need to start preparations plenty of time in advance. If you are someone who enjoys planning getaways as much as taking them, this post is for y...
Did you know that 49% of TikTok users that enjoy travelling have booked their holidays or bought products related to the tourism industry after being inspired by content they saw on the platform? This...
Every product revolves around the consumer. And this consumer sometimes doubles up as a user, specifically in the case of mobile applications, digital platforms and other areas. In these instances, Us...
Our carbon footprint is a very topical issue. But do you know what it actually means when people talk about their carbon footprint and what it implies? What is the point of a carbon footprint exactly?...
Over recent years, tourism marketing has changed significantly, evolving to meet the changing needs and behaviours of consumers. In this context, tourism marketing – and in particular, digital tourism...
Since time immemorial, human beings have lived in groups or tribes. As technology has progressed and, particularly since the inception of the Internet, our need to be in groups has moved to the online...
If there’s something positive that came out of the coronavirus pandemic, it’s that many industries were forced to reinvent themselves. A good example of this is tourism, which is currently undergoing ...
The tourism sector is immersed in a process of complete transformation and technology is mainly responsible for this. This metamorphosis is crushing the principles that, until now, we all considered i...
In an increasingly digitised world, the secret to success of many projects lies largely in their ability to integrate the technological and the analogue. For this reason, knowing how to draw up an onl...
By now, you are probably tired of hearing about the benefits of SEO. Of course, this also applies to tourism companies! SEO for tourism is a must nowadays. If you run a hotel, restaurant, event or exp...
Tourism and training go hand in hand; with the goal of nurturing Malaga’s entrepreneurial foundation and answering the request of Foro de Turismo members, Turismo Costa del Sol organised the InboundTr...
The term remarketing refers to a digital marketing strategy that consists of creating personalised ads for users that have shown an interest in our products at some point. Are you still unsure of how ...
Nowadays we live surrounded by mobile devices that have become an extension of our limbs. And naturally this has certain consequences. Smartphones and their widespread popularity, along with such freq...
Analysing the information that continually reaches us through different channels can help us to be more efficient and competitive as a company. Data analysis helps to discover patterns, information ga...
E-commerce has proven an unstoppable trend, both during and after the COVID-19 pandemic. Online shopping comes in all shapes and sizes, so in this post we thought we’d discuss the five biggest e-comme...
Social media has been in our lives for over 15 years now, and it has totally revolutionised the way we communicate. Its inception has opened the door to a whole new world of corporate marketing opport...
Companies currently have all sorts of communication tools available to them. The use of the internet and social media has increased exponentially in recent years, providing companies with new and broa...
The worst crises in history often give rise to great advances. The pandemic is a case in point. In this post, we’re going to take a look at one way the tourism industry has revolutionised the way visi...
It is now possible to predict purchasing trends and personalise accommodation prices according to different types of customer, their habits and their buying preferences. Turbosuite, a Seville-based st...
Cloud storage is the best way to store your data. Data security, data loss protection, ease of access from anywhere and any device, and speedy sharing are the main reasons why. Whether you’re an indiv...
The essence of sustainability lies in making sure current needs are covered without compromising future growth. For businesses, this is win-win, as not only do they have to pay salaries and taxes over...
Are you curious about NFTs? What are they exactly? How do they work? We hope to answer all your questions (and more) in this post. Do you want to know what this new digital item can offer you? If the ...
The stiff competition in the digital world is forcing companies to make innovative branded content that will make them stand out from the crowd. Branded content is your best friend when it comes to pr...
The metaverse, remote working, the prevalence of social media and the inception of artificial intelligence in countless professional settings are changing the way we work. And unfortunately fraudsters...
The metaverse is a hot topic of conversation right now. But do you know what it is, exactly, and all the opportunities it brings with it? In this post, we’ll give you a definition as well as some exam...
If you’ve been researching new ways to optimise your marketing budget, you might have come across programmatic ad buying. In this post, we’re going to explain how the technology works and the benefits...
The tourist industry is constantly evolving to meet the changing needs of consumers and the sector climate. This January at Feria Internacional del Turismo (FITUR), tourist companies presented the inn...
While in previous posts we’ve discussed the exciting opportunity of using virtual reality in events, now it’s time to take a closer look at what the technology can do for companies. In the Costa del S...
Many of us start the year with new year's resolutions. Have you got any? And are any related to your work life? If you run your own company, a great project for the upcoming twelve months is to automa...
There’s nothing like innovation to boost your competitive spirit in an increasingly complex and populated marketplace. Technology is therefore no longer a complement to a company’s activities, but rat...
Technology is gradually entering every sphere of our lives. This is not new. Year after year, the market is flooded with innovations that leave technologies that were previously pioneering obsolete. I...
n the world of business, artificial intelligence is here to stay. Over recent years, there has been a push to develop location intelligence. This intuitive software provides access to vast sets of soc...
Consumers nowadays have more options than ever before. No matter what type of product they want to buy, whether it be clothes, shampoo, cars or a trip, there is so much choice that they study and comp...
The internet of things (IoT) describes daily objects that are connected to the internet, making them smarter, and thus our lives easier. Lights, thermostats, blinds, locks and electrodomestic items ar...
As digitisation has become a part of our lives, it has also become intrinsic to the tourist industry. In this context, you might have come across the concept of digital reputation. If you’d like to fi...
Design thinking is a methodology that facilitates problem solving and the design and development of all sorts of products and services in a concrete context. It is used by highly motivated teams that ...
Big data is a term that describes extremely large data sets. This data is either structured or unstructured and companies are flooded with it every day. But when it comes to big data, what is importan...
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