When it comes to organising and managing events, the best thing to do is to turn to specialised companies, as well as to rely on resources that make the task easier. There is no shortage of the former on the Costa del Sol, a leading destination for corporate meetings, known for its professionalism, among many other attractions.
As for the latter, digital tools for organising events stand out. These not only simplify the process, but also add value to the result (and, therefore, to the overall experience).
Advantages of organising an event with digital tools
Its two main advantages are related to time saving and ease of access to information, two physically intangible but highly valued assets nowadays. Both converge in the interconnection between the parties, thus favouring a fluid and efficient communication in all senses.
It is not the same to manage the preparation of a business meeting or a corporate trip in the traditional way (and using only traditional means) as it is to do so with the advanced help offered by new technologies. Just as it is not the same to develop a purely face-to-face event as one that combines the best of each world, the traditional and the online, to transcend them through an integrated and unique experience. The advantages of digital tools truly make the difference. Here are some of them.
Digital tools with added value: take advantage of them
Among the best tools for organising events are, on the one hand, social media and streaming services, which make it possible to convene attendees quickly and broadcast the actions carried out live and through multiple channels. Thanks to them, many of the events that take place on the Costa del Sol are followed in other parts of the world. This extends their reach considerably.
Prior to events, many companies also use online press releases, press kits in the case of press coverage, paid advertising and content marketing. In recent years, the presence of influencers, whether physical or digital, that work on social media, has made many projects grow with their recommendations, attendance at presentations and parties, product placements, giveaways and raffles and other similar resources. Their convening power and influence is, in some cases, decisive.
In terms of event content, value experiences created with virtual reality have become popular as an excellent support for communication and brand expression. With them, guests can immerse themselves in a concept, launch or philosophy, understand them better and even feel that they are part of it and, in this way, come to identify with what you want to convey by involving all their senses.
Another idea that always helps is to use an optimised list of attendants. Here, the Excel programme becomes the best ally for the organisation of meetings before, during and after. Its variety of functions can be adapted to all needs and phases of the process. A tip? Create a single file, divided into categories and layered with various filters. At a glance, you can review and complete the information without any fuss.
On the other hand, there are also apps for post-event follow-up, which are very useful digital tools. There are native mobile apps that make it possible to review everything that happened, give and receive feedback and keep up to date with the latest news, all from a smartphone.
If you want to know more about the topic, check out these seven marketing strategies for a successful event, all of which are geared towards digital event management tools.
