Service companies are an excellent example of why businesses need to accept change and evolve with the economy. Unlike more traditional sectors, such as construction, which remain largely unchanged, service companies in Malaga are constantly evolving, modernising to provide clients with an increasingly complete set of experiences. Service companies play an important role in the business world of the Costa del Sol (which, by the by, is one of the places in Spain with the highest numbers of new businesses) with innovation the focus of the sector. Keep reading to discover the evolutions service companies have gone through to turn them into the businesses we know today.
(Much) more tech-savvy companies
Technology is here to stay, and it certainly never stops to take a breath. Start-ups, young companies based on innovative ideas using tech, are changing the shape of the world of business. Today, all companies and sectors are more technologically-minded than they were a couple of years ago, and the trend isn’t going to change.
It should come as no surprise then that one of the biggest changes in the service industry is the adoption of technologies. From virtual reality to streaming (great for your differentiation strategy) through to chatbots, the options really are limitless. And these are just a few of the very many tools that are being used more and more by service companies.
UX/CX, from product to experience
Service companies in Malaga and the rest of the world don’t just sell a product. They sell an experience connected to the product. Things didn’t used to be like this. Years ago, when you hired a catering company, for instance, you paid for the preparation of the food, whereas nowadays the service goes much further than that.
Catering companies now give you the opportunity to help create the menu. Some businesses have a website where you can design the menu and even enable you to have your say on essential parts of the service on a mobile app. Personalising service is not a distant pipe dream, it’s a reality in the hospitality, restaurant and tourism industries, and many other sectors.
Specialisation and multi-service: two popular trends
Two opposing trends are on the rise: specialisation and multi-service. Service companies and DMCs, especially those operating within the business and convention tourism industries, offer increasingly specialised packages tailored to a highly specific target. In such a competitive market, this decision ensures the survival of the company.
At the same time, there is a growing trend in diversifying the services on offer. For instance, when you book a boat trip off the Malaga coast today, you can enjoy not only the ride itself, but also complementary experiences such as a tasting session onboard or live music performances. This obsession with expanding services while also specialising in one area makes the service sector a complex industry.
A globalised market equals globalised services
It goes without saying that in a globalised market, services also have to be globalised. Service companies need to evolve to cater to the needs of a more diversified and globalised market with every passing year, particularly in tourist destinations like the Costa del Sol. Offering services in different languages and having trained staff are two pillars of this shift.
So now that you’ve got an overview of the evolution of service companies, it’s time to start planning your next business event, choosing the right providers. Opt for sophisticated and tech-savvy service companies and DMCs that offer 360 degree experiences. In the Costa del Sol, you’re sure to find the perfect partner.
