Of all the trends in the MICE sector, we’re not afraid to put ourselves out there to say that event streaming is one of the most revolutionary. In the blog, we’ve talked about other disruptive trends, such as virtual reality, facial recognition at conferences and more. Today, nevertheless, we’re going to hone in on event streaming online. Have you ever heard of hybrid events? Do you know what streaming is? What its benefits are? Discover all this and more in this post. Have a scroll.
What is streaming (at events and beyond)?
You might be scratching your head and wondering what streaming is and what you need to do it. Streaming involves broadcasting an event live online. In so doing, you can make events accessible to anybody anywhere in the world using just video equipment, a laptop and - of course - a good internet connection.
The combination of these three things can work wonders. Different types of businesses are embracing streaming as they have realised that the technology enables them to share what is happening at a live event, with no barriers, while offering audiences premium content.
Experience takes centre stage
Streaming, whether it’s at a virtual or in-person event, puts the user centre stage. Nowadays generating content or creating valuable experiences isn’t enough, unless you also wrap it up in a way that is attractive to the user. This is what on-demand services like Netflix and HBO are experts at.
And why should it be any different for your event? Traditional staging has given way to more innovative ways of presenting conferences, conventions and even business meetings. The COVID-19 pandemic, which forced the MICE sector to reinvent itself, proved that hybrid events and live streaming are the perfect match when it comes to offering experiences that are wide-ranging and dynamic. In other words, streaming is here to stay.
Cost saving and a branding opportunity
Let’s be honest, we all want to keep costs down when event planning. Virtual and hybrid events becoming commonplace has come with a general reduction in organisation costs. Streaming is a great tool to keep your spending low while maintaining the reach of your event. What’s more, plenty of companies are making the most of the opportunity offered by event streaming online to promote their brand and do some advertising, which comes with all sorts of added benefits. A smart way of going about things, don’t you think?
A two-way communication channel
Streaming serves as a communication channel that works both ways. On the one hand, it is a powerful and inexpensive mouthpiece that shares whatever it wants with the world, while, on the other hand, it can also be used as an internal communication channel. Live streaming can be directed at both the general public and to a specific audience involved in the event, such as staff members, speakers, etc. Have you thought about using live streaming at your corporate event? Why not give it a try when onboarding new employees or for expert panels, for instance?
The platforms that we use in our day to day lives, like Facebook Live, Youtube Live and Vimeo, are ideal for broadcasting large-scale events. Other types of activities, such as online conferences, masterclasses and webinars, are better suited to tools such as GoToWebinar, Webex and Livestorm, to name but a few.
Event streaming is an exceptional way to tackle the future of the MICE sector head-on. Proof of this are the number of doors it opens to businesses, convention tourism and event planners. Whether you’re organising a product launch, business meeting or social event, wait no more to enjoy its benefits. The Costa del Sol is the perfect destination to host a quality event.
