The Costa del Sol has a magnifying effect and will stay imprinted in your memory for years to come. It has its very own vibrant energy that cannot be expressed in words. But it also has something powerful about it, which can be felt in each and every corner of the province, turning it into an unbeatable destination for MICE tourism. Why should you host your event in the Costa del Sol? What are the specific reasons that so many businesses entrust it as a leader in MICE tourism? There are six main reasons, which you will discover in this post. The rest, you will find out along the way.
1. Accommodation specialising in hosting events
The hotels in the Costa del Sol tailored to business travel, which for the most part have four or five stars, have an excellent reputation for the services and facilities they offer companies hosting events. Particularly, for meetings, trade fairs, conferences and other business events that call for facilities that are up to the mark. And then there are the conference centres and other efficient, stylish venues housed in incredible architectural structures. With sea views, nestled in dreamy natural settings located in the main towns and cities. Palacio de Ferias y Congresos de Málaga and Palacio de Congresos y Exposiciones de la Costa del Sol, in Torremolinos, are some of the most popular.
Source: Rancho del Inglés
2. Excellent connections by land, sea and air
If there’s something that characterises the Costa del Sol, it’s its excellent connections. You can arrive by land, driving along the motorways and the roads that are well connected with the biggest cities in Spain, or by train, hopping on the AVE or Iryo (high-speed trains), which will take you from A to B quickly and easily. Alternatively, you can arrive by sea, disembarking at the modern ports, or by air, landing at Malaga-Costa del Sol International Airport, which is one of the biggest in the country. In the Costa del Sol, events are an exciting journey. Not being able to get here is not an excuse.
3. World renowned cuisine
The gastronomy of the Costa del Sol is famed in all four corners of the world. From the typical chiringuitos or beach restaurants and tapas bars, which serve up pescaíto frito (deep-fried seafood) and espetos (fish skewers) like there’s no tomorrow, to Michelin starred fine dining restaurants, there is something for every occasion. There are prestigious wineries which you can explore with your loved ones and estates where you can dabble in some ecotourism, discovering Designation of Origin products like olive oil, wine and sausages. Dig into whatever you fancy, and the cuisine of the Costa del Sol will blow your palate away.
4. Beautiful weather all year round
With an average of 325 days of sunshine a year and pleasant temperatures in every season, it is no surprise that the Costa del Sol has become a leading destination. Paired with the weather are the beaches, the spectacular natural scenery and the exclusive event venues, swept up in mountains and Mediterranean woodland. All of which come together to make another reason to host your event in the Costa del Sol.
5. Culture and leisure
The Costa del Sol is a destination that keeps on giving. There is always something else to do, like indulge in some culture or enjoy your leisure time, for instance. As such, many companies include outdoor activities as part of their event. Golf is a case in point as the Costa del Golf is home to some of the best courses in Europe. Other businesses choose to liven up their events with activities that immerse attendees in local art and historic heritage. Some of the most popular experiences are exploring the charming villages, visiting museums, heading to concerts and live music performances or taking a guided tour to discover local customs and traditions. There are as many experiences as types of corporate events.
6. The latest technologies in the MICE sector
Business event venues, service companies and event planners in the Costa del Sol are at the cutting-edge of technology: many companies wanting to fill their events with innovative tools have no doubt when it comes to choosing their destination. To name just a couple of options, in the province of Malaga you can employ the metaverse for travel and artificial intelligence with guaranteed success. That said, the fundamentals – direct contact – do not fall by the wayside. Because the Costa del Sol, and by extension the events it hosts, is above all else about human connections, having a great time and coming together to consolidate relationships, learn from one another and grow.
If you’re thinking of hosting your event in the Costa del Sol, visit our Convention Bureau and be guided by event specialists to plan a business event that will be a watershed moment in terms of your corporate events.
