When we look towards the future of events, success will be defined by the technologies employed as well as the commitment of the organisers to the environment and social issues. Corporate social responsibility (CSR) is the sector that deals with this. In the MICE industry, social responsibility promotes inclusivity, good values and sustainability. Keep reading to discover how to make your event better for the world around it.
Think green from the outset
If you want your event to run like clockwork but you’re not sure how to make this a reality, the best advice is to turn to an event planner. If, additionally, you want your event to embody the values of social commitment and environmental responsibility, we recommend thinking green from the outset. Outsource your event planning to a DMC or event planner with a good reputation for CSR. Remember that corporate social responsibility is important for the MICE sector and it starts with like-minded service providers.
Demonstrate inclusivity and social commitment
Social responsibility starts with inclusivity. It’s not enough to leave the planning of your conference in the hands of accredited professionals; you also have to make sure that your event promotes inclusivity and diversity. Make sure you book the best professionals without overlooking people with disabilities. And, it goes without saying, make sure your event is accessible.
Another interesting idea is to open the door to local volunteers and social workers. They can help you come up with ideas you might not have had and offer a dynamic take on your event. Attendees often value initiatives that have a positive impact on the local community.
Promote local responsible companies
Promoting local businesses is a must. If you want to host your event in the Costa del Sol, make sure that the impact of your corporate social responsibility is felt in the local community. Not sure how to do this? Here are some ideas.
- Pair up with local companies to provide drinks and aperitifs
- Offer ticket discounts for local companies who might be interested in attending the event
- Hire local companies to create promotional material such as mugs, T-shirts, keyrings, etc.
Use recycled materials for your decorations
If you’re looking for affordable, socially responsible and environmentally-friendly decoration options, decorative items made from recycled materials can make all the difference. Not only will your decorations be original, but they will demonstrate your commitment to the environment. If you have to print notes, memos or promotional materials, choose FSC or recycled paper to help protect the forests.
Reduce energy consumption and avoid waste
Technology can help make your event smarter and more interactive, as well as more efficient in terms of energy consumption. How about using LED lights that use less energy? Or using an app or website to send out news and notifications to reduce paper use and maximise impact.
It goes without saying that if your company is seeking to reduce the impact of your event on the planet, you simply have to minimise waste. Often, large amounts of food are left over and end up in the bin. Make sure that you donate this food to charities so that it can be enjoyed by others.
Keep the motto ‘reduce, reuse and recycle’ in mind and your event will be more sustainable and responsible than you perhaps at first imagined. So now you know how to make your event a little bit better for the planet and the local community, why not make the most of the potential of the Costa del Sol and start planning your conference, incentive trip or other business event in the destination?
