Costa del Sol events: the best in the MICE sector

 Tags: MICE events

With decades of experience, the Costa del Sol has become a leader in congress tourism in Europe. It is also one of the top five destinations in this sector in Spain. And this should come as no surprise, as the province of Malaga has decades of experience in the segment plus a series of other factors that make it a truly unique place to hold events and conferences. Keep scrolling to find out more. 


Beautiful weather 

It may seem trivial, but it’s a fact that the weather in the Costa del Sol is a leading reason why businesses choose the destination for their corporate events each year. With over 320 days of sun a year and average annual temperatures around 20 degrees, it is practically guaranteed that you can hold your event outdoors all year round, with all the benefits and wonder that brings. What’s more, the pleasant temperatures in the Costa del Sol are ideal for incentive and team building activities. 


Hotels designed for events

There are 144 hotels in the Costa del Sol that are equipped for holding corporate events; and that’s not to mention the other sorts of venues that are available (estates, restaurants, etc.) for conferences and trade fairs. In total, these hotels offer 555 event spaces with a capacity for 67,000 people (in a theatre set-up). The 144 hotels with business centres amount to 43% of all 3, 4 and 5-star hotels in the province. The beautiful 5-star hotels account for 95% of these, followed by 4-star hotels with 60% and finally 3-star hotels with 19%. 



Malaga Convention Bureau at the Costa del Sol

The Malaga Convention Bureau at the Costa del Sol is a member of the International Congress and Convention Association (ICCA), one of the leading organisations in the event sector, representing over 900 companies from 86 countries. The association’s mission is to promote and commercialise the MICE sector: to do so, it has groups of professionals that take care of everything down to the very last detail. 


PCOs and DMCs

Having the support of PCOs and DMCs will ensure you receive quality consultancy and advice while planning your event or congress in the province of Malaga. A DMC or destination management company is a travel specialist with expertise in a specific destination, offering its services to help companies reach the goals of their event. A PCO or professional conference organiser not only plans, but also offers consultancy, seeking out the best options and solutions for your event, working hand-in-hand with you to make your event a success. And beyond the DMCs and PCOs, there is also an extensive portfolio of business services tailored to events in the Costa del Sol, such as audio-visual and catering companies, experts that will transform your event into an unforgettable experience. 


Leisure in the Costa del Sol

Blending ‘business’ and ‘leisure’, bleisure is a term that has appeared in recent years and is an unstoppable trend in the sector. More and more, business travellers are combining their work commitments with moments of fun and relaxation. Consequently, when choosing a destination for MICE tourism, the leisure activities the area offers is of the utmost importance. Beautiful beaches, enchanting villages, natural parks and areas, spas and wellness centres, restaurants and chiringuitos where you can enjoy the incredible local gastronomy that tastes of the Mediterranean: there are boundless ways to spend your time in the Costa del Sol, which is certainly one of the main reasons why the destination is one of the most popular among business travellers around the world. 



For decades, the province of Malaga has been demonstrating its prevalence in the MICE segment. The extensive experience of all players is key to creating successful events in the Costa del Sol. If you are looking for a destination for a congress, trade fair or event that your guests really will remember forever, visit the website of the Malaga Convention Bureau at the Costa del Sol to discover all the opportunities the province of Malaga offers. 

Nueva llamada a la acción


Search in our blog

  • There are no suggestions because the search field is empty.

All about the Costa del Sol in your inbox

Submit your email address and receive exclusive information and great offers about the Costa del Sol.


Nueva llamada a la acción

Related posts