---
title: The difference between business tourism and meeting tourism
description: Though often used as synonyms, these two terms actually describe different phenomena. Keep reading to discover the elements that define each one.
image: https://blog.visitacostadelsol.com/hubfs/CDS%20-%20blog%20post%20232%20a-2.jpg
---

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# The difference between business tourism and meeting tourism

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Though often used as synonyms, technically speaking there is a **big difference between business tourism and meeting tourism**. While it is true that both terms have common elements, it’s a good idea to know the precise definition of each. Keep reading to find out more. 

## **What is business tourism?**

Business travel or **business tourism is an umbrella term that refers to the sector as a whole**. **Within** business tourism, there is a **subset of different categories of travel and types of traveller**, all of which relate to the world of business. Corporate interests spark business travel and there are a number of different segments within it, including meeting tourism.

![meeting tourism](https://blog.visitacostadelsol.com/hs-fs/hubfs/CDS%20-%20blog%20post%20232%20b.jpg?width=730&name=CDS%20-%20blog%20post%20232%20b.jpg)

 

## **What is meeting tourism?**

Meeting tourism, on the other hand, is a category of business tourism in which travellers - normally C-level executives - visit other destinations to meet up with other business professionals. Meeting tourism is also known as **MICE tourism**, an acronym standing for Meetings, Incentives, Conferences and Exhibitions. The World Tourism Organization has defined **five sub-categories that fall under the heading of meeting tourism**, namely: 

- **Business or group meetings**: these trips are normally sponsored by a company with attendees belonging to said company, or connected to it (clients, providers, members, etc.).

**- Congresses:** large-scale meetings in which groups of people come together to discuss or exchange points of view about one particular topic.  

- **Exhibitions:** commercial or cultural events that bring together people working in a particular sector, such as to push products and services, as well as boost public relations and sales. 

**-** [Incentive trips](https://blog.visitacostadelsol.com/en/incentive-trip-costa-del-sol-6-tips-help-you-plan)**:** organised by the company, these trips are designed to recognise the hard-work and commitment of employees when they have reached a business goal.

**- Other meetings:** covers all other types of meetings involving under 10 people in one location. 

![difference between business tourism and meeting tourism](https://blog.visitacostadelsol.com/hs-fs/hubfs/CDS%20-%20blog%20post%20232%20c.jpg?width=730&name=CDS%20-%20blog%20post%20232%20c.jpg)

 

## **The boom of bleisure tourism **

In any case, the **difference between business tourism and meeting tourism** is slight and there are more similarities than differences between the terms. It is, however, important to note that tourists travelling for business (whatever its precise incarnation) are often considered **‘quality travellers’**. Over recent years, what is known as [bleisure tourism](https://blog.visitacostadelsol.com/en/bleisure) (combining business and leisure) is continuing to gain ground. The tourism industry has recognised the importance of this group and bleisure travellers are starting to plan corporate events in [pioneering destinations for the MICE sector](https://www.visitcostadelsol.com/convention-bureau/?_ga=2.16800766.615054830.1618813357-1250249413.1599472069), such as the [Costa del Sol](https://www.visitcostadelsol.com/?_ga=2.36057191.615054830.1618813357-1250249413.1599472069).

 

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21 April 2021

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