--- title: What is conference tourism and why is it so important? description: Have you ever heard of conference tourism? Discover the way of travel that is fast becoming one of the biggest trends in the MICE sector. image: https://blog.visitacostadelsol.com/hubfs/a-4-Jan-13-2022-08-59-24-62-AM.png --- [DE | ](https://blog.visitacostadelsol.com/de) [FR | ](https://blog.visitacostadelsol.com/fr) [EN | ](https://blog.visitacostadelsol.com/en) [ES | ](https://blog.visitacostadelsol.com/es) Blog:  [> Back to visitcostadelsol.com | ](https://www.visitcostadelsol.com/) [![fondo_logo.png](https://blog.visitacostadelsol.com/hs-fs/hubfs/blog-files/fondo_logo.png?width=567&height=125&name=fondo_logo.png "fondo_logo.png")](https://blog.visitacostadelsol.com/es) - [Activities](https://blog.visitacostadelsol.com/en/topic/adventure-activities) - [Culture](https://blog.visitacostadelsol.com/en/topic/culture) - [Holidays](https://blog.visitacostadelsol.com/en/topic/holidays) - [Gastronomy](https://blog.visitacostadelsol.com/en/topic/gastronomy) - [Experiences](https://blog.visitacostadelsol.com/en/topic/experiences) - [Golf](https://blog.visitacostadelsol.com/en/topic/golf) - [Professional](https://blog.visitacostadelsol.com/en/topic/professional) # What is conference tourism and why is it so important? ![](https://blog.visitacostadelsol.com/hubfs/a-4-Jan-13-2022-08-59-24-62-AM.png)  Tags: [MICE](https://blog.visitacostadelsol.com/en/topic/mice) You might be wondering what conference tourism is. Or perhaps you’re already au fait and have even been on a trip that, on a good year, **turns over “some 6,000 million euros” in Spain, according to figures from the latest** [Hosteltur report](https://www.hosteltur.com/document/download/6187). In the Costa del Sol - [one of the most popular destinations in Spain and Europe](https://blog.visitacostadelsol.com/en/the-costa-del-sol-the-queen-of-southern-europe-in-the-mice-sector) thanks to its great weather and superb infrastructure - the **MICE sector** closed in 2021 “with a level of activity similar to before the pandemic”. And things can only improve. In this post, we’re going to tell you everything you need to know about conference tourism, **why the province of Malaga is an excellent MICE destination and the importance of the sector. **   ## **An alternative way of travelling (and getting together)** Conference and convention tourism is a form of travel that turns over huge sums of money each year. And all because it meets the needs of a growing segment of travellers: those who are **attending work meetings and business events. ** ![what is conference and convention tourism ](https://blog.visitacostadelsol.com/hs-fs/hubfs/b-4-Jan-13-2022-08-59-25-10-AM.png?width=730&name=b-4-Jan-13-2022-08-59-25-10-AM.png)   This economic area is known as the **MICE sector**, standing for Meetings, Incentives, Conventions and Events. So what exactly is conference tourism? Learning and exchanging ideas and experiences are at the heart of this type of travel.    ## **A move away from seasonality ** Conference tourism has countless benefits. One of these is that, unlike traditional holiday tourism, it’s not seasonal. People travel for work both in the summer and winter alike, which creates a whole market that revolves around trade fairs and conferences. The **Costa del Sol** is home to many [companies](https://www.visitcostadelsol.com/convention-bureau/dmcs) that **provide** [services](https://www.visitcostadelsol.com/convention-bureau/dmcs/service-companies) **to this segment**, namely [DMCs](https://www.visitcostadelsol.com/convention-bureau/dmcs/dmc-39-s), [transfer companies](https://www.visitcostadelsol.com/convention-bureau/dmcs/transportation-companies) and service providers. Conference tourism activates the economy in general while **tightening the relationship between the destination and its technological development. ** [Malaga](https://www.visitcostadelsol.com/destinations/malaga-p9831) is therefore considered [one of the most attractive cities in Europe for tech companies](https://blog.visitacostadelsol.com/en/malaga-tech-events). The presence of a highly competitive MICE sector paired with an extensive range of event venues forms an **unparalleled backdrop for forward-thinking companies.  **   ## **Networking and business trips ** **![conference and convention tourism ](https://blog.visitacostadelsol.com/hs-fs/hubfs/c-4-Jan-13-2022-08-59-25-01-AM.png?width=730&name=c-4-Jan-13-2022-08-59-25-01-AM.png)**   **Trade fairs, conferences, business events and incentive trips present the ideal opportunity to do some networking** as well as learn new things and share knowledge. If this sounds like how you enjoy spending your time, MICE tourism is for you.    So now you know a little bit more about conference tourism, it’s time to check out [what’s on](https://www.visitcostadelsol.com/convention-bureau/conferences-and-conventions/conference-and-trade-show-calendar) **in the** [Costa del Sol](https://www.visitcostadelsol.com/) and perhaps even start [planning a conference](https://www.visitcostadelsol.com/convention-bureau/conferences-and-conventions/plan-your-conference) in our unique destination. What are you waiting for? Browse incredible [venues](https://www.visitcostadelsol.com/convention-bureau/conferences-and-conventions/venues) that are designed to meet the needs of the [MICE](https://www.visitcostadelsol.com/plan/tourist-information/guides-and-maps/mice-guide) sector. 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