The idea that gastronomy is becoming an increasingly sophisticated experience is nothing new. In order to offer diners truly unique experiences, many top restaurants are devising all kinds of experiences to pair each of their dishes with total originality. One of them is tablemapping, which consists of projecting an animated 3D representation onto a table and bringing the food to life with visual effects. This technique is also used at events, providing truly unique results. Do you want to know more about tablemapping? Then keep reading.
Tablemapping is an experiential marketing tool where the restaurant, in addition to offering food, sells something that goes much further. Together with the taste of the food, it offers the added value of being able to interact with it. Or, to put it another way: the food comes to life!
Factors such as light, sound and perspective are key elements of tablemapping. Light creates optical illusions and animations, sound creates the ideal context during projections and perspective is the driving force that makes the viewer enjoy a meal in a truly different way.
Tablemapping: an ideal tool for communicating messages
Tablemapping is increasingly present in many restaurants and has also reached the corporate events sector, creating a unique experience for attendees. One of the reasons why tablemapping is becoming a great ally of the events sector is that it is a creative tool that allows the diner to enjoy the food through storytelling, recreating an experience through audio, video and animation and generating maximum interest.
It is also a very entertaining medium and can be used in a didactic way, as it is perfect for transmitting any type of message. This makes video mapping a very powerful tool when it comes to attracting the attention (and getting the memory) of the event attendees.
Advantages of Tablemapping at Events
Are you still not sure how the use of video mapping on tables at an event can help you achieve your goals? Here are some of the advantages of this tool:
- Novelty: to this day, video mapping and more specifically its application in gastronomy continues to be a novel and exclusive activity. This will help you to capture the public's interest.
- A plus in the experience: gastro mapping will add that "unexpected" component to your corporate event. What could be better than enjoying a delicious lunch or dinner while allowing yourself to be surprised?
- A unique atmosphere: sound, light and table projections will transform everything in a lunch or dinner. This will allow you to create an atmosphere unlike anything attendees have ever seen before, making this occasion truly unforgettable.
- Eating with the five senses: your guests will feel that the food served will take on really unexpected flavours. This is due to the whole load of stimuli that will accompany each dish and serve to enhance its flavour. Diners will feel an incredible dynamism on the table, which will change colours and take on a life of its own thanks to the projections, sound and perspective.
Source: ABC Blogs
Magic, novelty and technology perfectly define the experience that we propose today. Would you like your guests to live a truly magical experience at your event? Try the benefits of tablemapping and other virtual reality tools. If you are planning a unique event in the province of Malaga, trust in the professionals and service companies specialised in making sure that everything goes even better than you imagined. On the Costa del Sol Convention Bureau website, you will find all the information you need to leave your attendees open-mouthed.
