Just 50 years ago, actuality lasted a few days. The media, just like the companies that wanted to communicate updates to stakeholders or staff members, were supposed to wait until the day after it happened or at least a few hours. With time, this wait has reduced considerably until reaching the point today that it’s unthinkable to wait that long for information. Live communication is a reality for any network and format and events have jumped on this trend to make information and facts available not just by the minute, but by the second. Live streaming events has been created just for this phenomenon and we’ll tell you all about it. Keep reading!
Live Streaming: a practical ally
Livestream Events is the term that refers to the phenomenon of communicating and streaming an event live, combining “live” and “stream” to bring together both meanings.
Streaming is very well-known, thanks to content platforms like Disney+, Netflix or HBO. It basically consists of live information transmission through an internet connection, eliminating the need to download music or videos to consume it. This phenomenon has an even larger energetic and vibrant reach on Twitch or YouTube live platforms where, once the streaming is over, the content usually stays available to the viewer at any moment or from any place.
If the magic of platforms like Netflix or HBO lies within offering previously produced content, live streamed events are more similar to Twitch’s model and applies this technology to meetings, conferences and conventions, retransmitting events that are happening at the moment of emission. The power of live communication, therefore, is more evident in sports events, in the gamer world, in company events and all kinds of events that can take place in the MICE sector.
Accessibility and Transparency Anywhere
Retransmitting live events widens the reach of the MICE sector. Thanks to livestreams, events can be seen from any place, as long as it was recorded and there’s a stable connection to the consumer. This technology builds a bridge between online events and in-person events; given that the world is increasingly global and scattered, it’s not always possible to physically be where things are happening.
The benefits and advantages from livestream events are numerous. Accessibility is increased, guaranteeing access for people with difficulty moving around or other disabilities. And, different from many in-person events (where it’s not always possible to have a sign language interpreter), retransmitted events can have subtitles.
Another advantage of livestream Events is transparency. Live streaming is commonly seen as a sign of honesty and transparency, given that the company is opening themselves up to immediate judgement and showing they have nothing to hide. In many corporate events, this can be highly beneficial, increasing interaction, diversifying income or lowering in-person event costs.
Company Events Benefiting from Livestreams
There are different kinds of events within the MICE sector. From gatherings to seminars to fairs, conferences, incentive trips or conventions, all can benefit from livestreams. Within corporate events, there are events that will benefit more from live transmissions; here are some of them:
- Gatherings, for example, are a type of corporate event that can take advantage of live streamed events. When a multinational company organises meetings about innovation, it can stream them live on Platforms like Vimeo Livestream, Facebook Live or Periscope and all employees can participate live.
- Conferences can also be streamed live, facilitating access to all interested professionals in the sector, increasing collaboration dynamics and even creating new connections.
- For fairs, which can cover different topics, there are specific events that can also be streamed live. One example would be found in roundtable discussions organised as part of the fair’s schedule.
Costa del Sol: an incomparable MICE setting
Live streaming's greatest strength is, as you can tell, being live. And within being live, what is better than a powerful setting, with a unique decoration that’s visually attractive? On Costa del Sol, there’s all kinds of settings, perfect for live streaming any kind of event: dreamy beaches on the coast, mountainous landscapes filled with intrigue or the most complete and professional facilities you could imagine.
In addition, the countryside’s white villages with their century-old traditions make up a powerful rural backdrop to bring your live streamed events to the next level. Stream intelligently in exceptional places with the latest in technology: this will bring you to success. Are you ready to put it into practice?
