Event communication is one of those things that can determine the success or failure of an event. And to ensure that everything goes smoothly before, during and after the event, it’s important to make a careful selection of the communication tools that will be used for it. Here are some of the ones that work best to take your event to the next level.
Communication Tools for Companies
Advertisements on Different Platforms and Formats
When it comes to communicating their products and services (and it is no different in the case of events), all companies have resorted to the most practical and direct option at some point: advertising. Advertising on different platforms and in different formats has been, is and will be one of the most widely used communication tools.
Nowadays, the diversity of options is as suggestive as it is bewildering, so in order to properly manage the promotional resources of the event, make sure you choose the right channels. Event communication depends to a large extent on the advertising that reaches the final audience. Depending on the type of event and the profile of the attendees, it might be more viable to opt for ads on social networks or for traditional ads, from posters to radio spots.
Press Releases and Ads in the Media
For those who want to know how to promote an event in the media, press releases and ads can be two highly effective tools. Their versatility is well known to many companies; press releases, in particular, can be produced once and sent to numerous agencies and networks (general or specialised).
Ads, on the other hand, are perhaps a more complete and personalised alternative that has significant advantages; it encourages user interest(generally the reader, although it can also be a listener or a television viewer, depending on the format chosen) while ensuring a valuable space for the dissemination of the company's image and values (in addition to the event).
Tools Focusing on Interaction
Social Networks to Feed the Conversation
Of course, today’s event communication requires a certain presence on social networks, which have become an undeniable extension of reality. For this reason, social networks are one of the most popular options when it comes to encouraging interaction (the famous engagement). Who wants to hold an event that nobody talks about or that does not arouse interest? That's what social networks are for: to feed the conversation!
As we have already mentioned in previous articles, social networks allow you to create links through streaming, which is nothing more than live broadcasts. This helps to make the event accessible to many more users, at any time and place.
Extend the Experience with Mobile Apps
More and more event organisation and corporate communication protocols are considering the use of mobile applications. Apps enable the creation of experiences because they allow the event’s end user or attendee to start having some control of usability in their pocket. They are especially useful in the phases before and after the event, with notifications of new developments, reminders, last minute and evaluation surveys so that attendees can give their opinion for future versions.
Costa del Sol: the dream setting for your events
Did you know about all the communication tools for the events that we have described? Are you already thinking of using them for your events? If so, you should know that the province of Malaga is full of magic and charm for all kinds of events: from the most traditional to the most intimate, and themed events! Come and feel the magic of the Costa del Sol, its vibrant cities and the wide variety of leisure options and services for your events.
