The term remarketing refers to a digital marketing strategy that consists of creating personalised ads for users that have shown an interest in our products at some point. Are you still unsure of how remarketing campaigns can help improve your company’s sales? Take note: here’s everything you need to know.
Now that you know the definition of remarketing, we’re going to tell you some of its main advantages. The main one is that this strategy allows you to impact users that have previously visited your website but didn’t finish the purchase process for some reason. Through remarketing, we can remind the client of the product or service that they were interested in, increasing the possibilities of closing the sale.
How can remarketing help recover prospective clients?
- With remarketing, you’ll be able to create personalised user lists according to their profile. This will allow you to personally and individually segment the audience that you’re trying to reach through ads to focus exclusively on clients that have already shown an interest in your product or service.
- You’ll be able to remind potential clients about the products or services from your store that could be of interest to them.
- Remarketing also serves to reinforce the brand’s image.
- One of the main advantages of remarketing is that it allows your ads to reach users that are more likely to purchase at that moment.
- Of course, remarketing can also be combined with other marketing strategies, like personalised pushes through automated controls. This way, you’ll have an advantage on Google Ads, ensuring the user doesn’t click on the competition’s website.
- Remarketing is the right strategy for all kinds of industries, but especially for the tourism sector.
- On an analytical level, you can obtain valuable data and even provide reports about the performance of each campaign with objective data in real time.
- Ads created in a remarketing strategy can appear on more than 2 million websites on Google Display’s network, increasing reach on platforms like Facebook, Instagram, LinkedIn and Twitter.
Main Remarketing Tips:
- Website Remarketing: it allows you to reach users depending on their web behaviour. For example, it works in function of the pages that they have visited or the kinds of products in which they are interested.
- Email Remarketing: to reach users that have opened a specific email.
- Dynamic Remarketing: displays the same ads that have been previously shown to the same user.
- Mobile Remarketing: redirects users on their devices through banners, transition ads or videos on mobile apps.
- Search Remarketing: these ads appear when a user who was previously interested in the product or service searches online with specific, previously determined keywords.
- List Remarketing: these campaigns are directed to your CRM users to segment them once again on your site.
Remarketing in the Tourism Sector
Imagine that a client enters in the webpage of a hotel, airline or destination. This client will probably continue exploring more websites to compare different prices and options. And if the client still hasn’t decided where to make the reservation, the client will continue searching online and see your ad. They might check out another webpage and your ad will appear once again; this ad boasts the option to make a purchase in the next few hours to obtain a discount or benefit. Thanks to this, you won’t just be in the mind of the consumer, but also increase the possibility of converting it into a sale.
Now you truly know what remarketing is and its main advantages, start thinking about the possibility of launching a campaign to increase sales. Don’t wait any longer and start enjoying the benefits of this digital marketing strategy.
