The twenty-eighth edition of one of the most important events for the Horeca channel and tourism industry in Spain will take place soon; we are referring to the H&T Innovation Hall.
Specifically, it is scheduled for February 2nd, 3rd and 4th and its location will be in Malaga Trade Fair and Congress Centre (Fycma), Malaga. Its opening hours will be from 10 a.m. to 7 p.m. (Monday 2nd and Tuesday 3rd) and from 10 a.m. to 4:30 p.m. (Wednesday 4th).
The meeting will be aimed at professionals linked to the hospitality, hotel and tourism sectors throughout the country.
Keep reading to find out all the details about H&T 2026!
What is the objective of the H&T Innovation Show?
The H&T Malaga Innovation Show presents itself as a unique space that will provide valuable opportunities to explore the latest innovations in the hospitality, hotel and tourism sectors.
It will also facilitate the establishment of direct connections with prominent figures protagonists from the industry, such as: Toño Pérez, Hugo Muñoz, Diego Aguilar, Eduard Xatruch Cerro, Carlos Maldonado, Benito Gómez, Alvar Hinojal and Alejandro Hernández among others.
This event, supported by leading brands in the field, stands as a comprehensive platform where professionals can immerse themselves in practical solutions and access the latest technologies. This holistic approach aims to drive the growth of participants in a sector characterized by its competitiveness, digitalization, and strong commitment to sustainability.
In this sense, we can affirm that it is a point of convergence where excellence and innovation merge to offer an enriching experience, which adds tangible value to attending the event.
Activities included in the H&T 2026 program
The event will feature a specialized program with innovative and useful content for professionals in the horeca channel and tourism industry.
- Kitchen Lab: Creativity, innovation and the latest trends in gastronomy will be closely integrated in a compact space, fostering direct interaction between speakers and professional visitors.
- Main Stage: Experiences and talks will be presented with a focus on trends in the hospitality, hotel, and tourism subsectors. New concepts and digitalization in the HORECA sector will be explored.
- Tasting room: You will be able to discover the best selections of wines, both national and international, learn the arts of pairing and unravel the secrets of mixology with renowned sommeliers.
- H&T Awards: H&T 2026 is organizing the sixth edition of the H&T AWARDS, with the purpose of highlighting talent and innovation in the aforementioned sectors.
- Makro Classroom: Area dedicated to offering workshops and courses aimed at hospitality professionals. Educational sessions taught by leading experts in the sector.
- Parallel professional calls: A key meeting place for the industry, it hosts national sectoral congresses and forums, in line with H&T.
- National Hospitality Forum: Presentations focusing on customer relations, changes in customer relationships, and the application of technology.
The H&T Innovation Show 2026 is going to be a success
The H&T Innovation Show 2026 will feature more than 500 companies and organizations, over 60 experts in the content program, 30 renowned chefs and Michelin-starred chefs, and will occupy 28,800 square meters across three pavilions.
This edition looks set to be a complete success.
Participating in H&T Málaga translates into a unique opportunity to be at the forefront, adapt to emerging trends and thrive in a constantly evolving business environment.
Don't miss this great event! Costa del Sol!
