Though we live in a world in which the virtual seems to be gaining ground over the physical, there are still some traditions that remain. Exhibition stands are a case in point. Technology has provided us with countless new ways to promote products and services and yet exhibition stands still hold incredible power. When you’re walking along a street and see a stand, you find yourself drawn to it, don’t you? It stirs some curiosity deep inside you. If you’re thinking about setting up an exhibition stand in the Costa del Sol, you might be interested in the following tips that will help you interact better with each and every one of your visitors.
Be proud of your space
An exhibition stand is a space dedicated entirely to your product or service. It may be an extension of your usual place of business, if you have one, or your main point of sale, if you don’t. The design of your exhibition stand is essential for exactly that reason. So, to win over each and every one of your visitors, our first tip is this: be proud of your space. Make sure your design speaks of you and your brand while tempting visitors to come and take a look.
Use a cause to draw people in
Returning to the idea that your exhibition stand is a reflection of your business as a whole, why not make the most of the opportunity to showcase the causes that are important to you? Decorating your stand with recycled materials will make lovers of sustainability flock around you. While displaying plants or stating that part of your profits goes towards supporting the natural world (if it’s true, of course) will reflect your brand values, attract specific potentials and help enrich the conversation.
Fuente: Natura Málaga, Feria de Vida Saludable y Sostenible
Use technologies to boost engagement
As we mentioned at the start of this post, technology offers more and more ways to promote products and services. Though exhibition stands might be a more traditional marketing strategy, that doesn’t mean you can’t equip it with some kind of technology or gadget. Get the public interacting with both you (or your employees) and the devices that you have to offer them. You might, for instance, want to think about providing an interactive tablet that showcases the experience or product your business offers. It’s a great way to open up the conversation.
Give personal attention
If you want to discover why exhibition stands are as effective now as they were in the past, you need to focus on a very important factor: personalised attention. You can do this in all sorts of ways. One is to tempt visitors over by serving something to eat. But while a traditional product from your local area might be relevant for you, you might want to go in another direction entirely, as long as it is in line with your product and design.
Be open and never cross your arms
When the time comes to interact with the public - and this is true for exhibition stands on the street, where footfall depends on the location and the weather, as well as stands at international trade fairs or conferences - it’s important to show that you are open, warm and welcoming. If your potential visitors see your stand as an unwelcoming place where they might not be well received, they will walk right on by.
The people manning the stand, therefore, must never cross their arms. This also serves as a good metaphor for the stand itself. Don’t fill it with too much stuff that will block the entrance. You want it to be as open and accessible as possible. We’d recommend getting some professional advice. You would delegate to service providers if you were organising a conference, wouldn’t you? Well, planning your attendance at a fair is no different.
The Costa del Sol is an excellent place to put all these tips into practice. With a jam-packed trade fair and conference calendar, the area combines world-class venues and the right conditions, drawing in all sorts of companies to its events.
