When it comes to holding an event, what happens before and after is just as important. It is not only about organising and carrying out an event, but also about knowing whether it has been a success or not, i.e. measuring its scope at all levels. For this reason, event analysis becomes a key final step to obtain valuable information at the end of a project of this type.
Thus, event data analysis technologies help to know what works, but also to identify mistakes and learn from them so that they do not happen again in the future. At least not in the same way. Their greatest asset is their ability to interpret. Therefore, the next step after obtaining the data will be to adapt these results to each specific case, so here adaptability also plays an important role. In the end, it is about shaping a journey with different steps without skipping any of them. This will enable companies to make events more and more attractive for their attendees and therefore more effective.
Corporations that choose the Costa del Sol as a destination for their events have a wide and attractive range of service companies and DMC's that contribute to achieving a good result. Choosing the right location guarantees part of the success of an event. The fact of having in the same place values such as a unique environment with spaces intimately connected to nature, world-renowned gastronomy, the possibility of carrying out all kinds of activities, whether sporting, cultural or leisure activities, and personalised accommodation suitable for all tastes and needs, only increases the likelihood that a corporate trip will be unforgettable.
Tools to measure the success of an event
There are easily accessible event analysis tools that make it possible to obtain large amounts of information or detailed feedback. Some are focused on guests, and others on sponsors and partners. Social media reach measurement and opinion surveys belong to the first group. In both cases, it is about recording the number, but also about understanding the quality of the conversations and interactions generated behind that number. Hashtags are important to facilitate social media measurement. For surveys, there is nothing like directly asking people who have attended a meeting.
On the purely economic side, calculating the profitability of events can also go a long way to forming a clear picture of the outcome. The event itself can generate profit or loss, but it can also have subsequent effects on sales, bookings or the number of brand fans (i.e. potential customers). Nothing should be left to chance.
On the other hand, the opinion of the sponsors must also be listened to: were they satisfied with the event, would they change or improve anything, are they willing to collaborate with our company in future events and actions? The answers to these questions are very valuable.
The set of all the above parameters and others is known in business language as KPI's, which stands for Key Performance Indicator. This expression refers to the metrics or measurements that are used, point by point, to break down the effectiveness of the actions undertaken, in this case, as part of the analysis of events. The good news is that, for the KPIs of your next event to be useful, all you have to do is organise it on the Costa del Sol and start enjoying all the good things that this magical destination can bring to your business.
