Co-creation is a trend that is set to define the future of the events sector. Though it isn’t exactly a new concept, it has recently been recognised as a highly effective participation tool. But what is co-creation and just why is it so successful at events? Discover some of the trend’s main advantages.
Co-creation: definition
The idea behind co-creation couldn’t be simpler. It is all about giving event attendees the opportunity to design their own experience, not only by expressing their opinion about what they like and what they want to do, but also by providing them with the tools that transform them into event designers. In other words, the audience decides what the event should look like and are empowered to take decisions that will define the experience to make it meet their needs and expectations.
The advantages of event co-creation
- You don’t have to rely on experts or renowned speakers. Nor do you need event professionals when it comes to choosing which experience is most suitable for your event. The main advantage of co-creation is that a wider team is responsible for creating the experience. And the more people who are involved in the process, the more (and better) ideas will come up.
- Open to innovation: there is no doubt that a company that is willing to open its doors to external ideas will receive (great) insights when it comes to the innovation process.
- The creation of customer centric events: co-creation events are based on suggestions and advice from attendees which will in turn determine the experience. This helps ensure that the final event will meet the needs of participants as closely as possible.
- Loyalty to the brand: when attendees start to feel part of the design of the event, the company will start to form strong ties and lasting relationships with attendees, who will naturally then become promoters of the company.
- Lower costs: co-creation means that the company doesn’t lose its creative and innovative advantage, making its audience its very own marketing and R&D team.
For all these reasons, co-creation opens up a world of opportunities when it comes to successful event design. There are all sorts of tools available that will help you to get your audience involved in event planning. The most important thing you need to consider is which model is the most suitable for your event and which resources you need to launch your co-creation. Discover many more ideas about how to plan successful events in the Costa del Sol in our blog!
