---
title: "Event gamification ideas: how to make your event more engaging"
description: In this post we’ll tell you all about gamification in events, why it’s become such a big trend and how to gamify your next event.
image: https://blog.visitacostadelsol.com/hubfs/CDS%20-%20Blogpost%20147%20a.jpg
---

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# Event gamification ideas: how to make your event more engaging

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 Tags: [MICE](https://blog.visitacostadelsol.com/en/topic/mice)

Meaning **“to use fun and play”**, gamification is one of the latest technology trends. Applied to many different areas, such as education, it has **disrupted the events sector**. Discover exactly what **gamification** is and how you can gamify your next event.

![Gamification events in Malaga ](https://blog.visitacostadelsol.com/hs-fs/hubfs/CDS%20-%20Blogpost%20147%20b.jpg?width=730&name=CDS%20-%20Blogpost%20147%20b.jpg)

 

Gamification is the perfect technique to **make events more dynamic and entertaining, as well as to communicate specific messages**. For instance, **video games and fun applications** can be used to boost motivation, concentration, effort, loyalty and other positive values in the group. Gamification is especially effective with a young audience.

 

## **What are the advantages of gamification for events?**

-   Gets attendees more involved (and motivated). 
-   Creates an engaged community. 
-   Encourages attendees to participate more. 
-   Generates quality experiences. 
-   Harbours an atmosphere of trust and collaboration. 
-   Transforms the event into an epic space. 
-   Facilitates communication. 
-   Makes the event fun and memorable. 

 

## **Examples of gamification in events**

When it comes to **gamifying your event**, you need to keep one fundamental thing in mind: **the simpler it is, the greater engagement you’ll get**. There are many **examples of gamification techniques** that businesses use in their events. In most cases, companies turn to [event technology services](https://blog.visitacostadelsol.com/en/innovation-events) to help them out. Gamifying your event doesn’t have to be hard: its **success depends on the content** and the way it encourages attendees to take part.

![Event technology services in the Costa del Sol ](https://blog.visitacostadelsol.com/hs-fs/hubfs/CDS%20-%20Blogpost%20147%20c.jpg?width=730&name=CDS%20-%20Blogpost%20147%20c.jpg)

 

**A simple gamification technique is quizzes**, in which participants are asked a series of questions and their answers move them onto the next challenge. By the end, the participant will see their points and their position in the ranking. **This type of gamification is perfect for training events**, as the player demonstrates the knowledge they acquired during the event. 

Another easy example of **event gamification** is the use of **QR codes**. This technique involves participants moving around the venue and scanning the different codes to unlock different challenges and levels of the game.

![Technological activities for events in the Costa del Sol ](https://blog.visitacostadelsol.com/hs-fs/hubfs/CDS%20-%20Blogpost%20147%20d.jpg?width=730&name=CDS%20-%20Blogpost%20147%20d.jpg)

 

**Gamification is becoming ever more present in events** thanks to its powerful ability to **motivate and capture the attention of participants**. There is no doubt that games are much more compelling to an audience than a traditional conference. Gamification represents added value to the attendee, giving them great reasons to choose your event. It will also help you create a strong community around your event and brand. 

The **Costa del Sol is one of the most popular MICE destinations in Spain**. The province of Malaga is therefore [always seeking to pioneer the sector](https://blog.visitacostadelsol.com/en/trendy-costa-del-sol-events). Many companies choose the Costa del Sol to host their corporate events and many have been trailblazers, using innovative gamification techniques. Why not give it a go in your [next event in the Costa del Sol](https://www.visitcostadelsol.com/convention-bureau?_ga=2.80618455.1124948703.1605107644-1250249413.1599472069)?

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13 November 2020

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## Related posts

- [Español](https://blog.visitacostadelsol.com/es/gamificacion-eventos)
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