Experiences are becoming an increasingly important part of events. If you’re looking for an original experience at your event in the Costa del Sol, you might want to think about activities revolving around cars. Whether the event is for your company employees or open to the general public, car events are full of adrenaline, design and savoir faire, and promise your group will have an incredible time together. Here are four tips to help your car event in the Costa del Sol be a resounding success.
The Costa del Sol, a little slice of paradise for the MICE sector
The province of Malaga has got what most of us are looking for when it comes to a destination for our social or business events: breathtaking backdrops, excellent connections via land, sea and air, and a MICE sector that boasts professional DMCs and event planners whose assistance you can enlist. The Costa del Sol is a sensational destination, and it is also one that is well versed in hosting and organising incredible car events. So with no further ado, let’s get to our list of recommendations.
Four tips to make your car event a success
1. Find large-scale event venues
Car events need plenty of space. Fortunately, in the Costa del Sol there’s no shortage of large-scale event venues. Museo Automovilístico y de la Moda in Malaga, for instance, has been chosen to host events and shows for some of the biggest brands in the sector on various occasions. Gran Hotel Miramar and Villa Padierna in Marbella are other accommodation options which have been known to host car events. Agencies such as the sophisticated Destination España promote these types of events, finding the perfect balance between the luxury that comes alongside cars and regional specialities like wine and gastronomy.
2. Understand the needs of your target audience
A prerequisite to your attendees having an amazing time at your event is getting to know them, and their specific needs, like the back of your hand. People who attend car events constitute a specific target audience with a specific set of requirements and it’s up to you to offer an event full of activities that appeal to them.
A classic example is that car lovers are fascinated by details regarding different engine and battery types. Equipped with this knowledge, at your car show - for instance - you can make this information available in a clear format. Win your audience over.
3. Use marketing and technology to your advantage
As we move out of the pandemic, car events need a good marketing strategy. Promoting the event, and finding the right tone to do so, are crucial if you want people to find out about your event and then attend. Fortunately, there are plenty of options out there for you.
As we discussed in a previous post, technology offers the MICE sector countless opportunities. And just as it can be used in the social and business sector, technology can also make your car event even more attractive. Social media, merchandise and email marketing are all basics that you should be doing, but you could also push the boat out and develop your very own app for the event so that your guests have a tool to interact with at all times.
4. Take every precaution necessary
Car events, like other social and business gatherings, are all about the physical event. Your venue of choice will have to cater to your somewhat specific needs. Retro Málaga, Salón del Motor and other car events taking place in the Costa del Sol are held at Palacio de Ferias y Congresos de Málaga, offering attendees an incredible experience indulging in their favourite hobby. It goes without saying that all events must implement appropriate safety and hygiene measures - every precaution must be taken.
Whether it’s a product launch - like the Bentley and Mercedes events - a car show or a second-hand fair, the Costa del Sol is an exceptional destination for car events. Check out the full programme of events for the region and start planning your next trip.
