If you’ve been researching new ways to optimise your marketing budget, you might have come across programmatic ad buying. In this post, we’re going to explain how the technology ...

The tourist industry is constantly evolving to meet the changing needs of consumers and the sector climate. This January at Feria Internacional del Turismo (FITUR), tourist ...

While in previous posts we’ve discussed the exciting opportunity of using virtual reality in events, now it’s time to take a closer look at what the technology can do for ...

Many of us start the year with new year's resolutions. Have you got any? And are any related to your work life? If you run your own company, a great project for the upcoming ...

There’s nothing like innovation to boost your competitive spirit in an increasingly complex and populated marketplace. Technology is therefore no longer a complement to a ...

Technology is gradually entering every sphere of our lives. This is not new. Year after year, the market is flooded with innovations that leave technologies that were previously ...

n the world of business, artificial intelligence is here to stay. Over recent years, there has been a push to develop location intelligence. This intuitive software provides ...

Consumers nowadays have more options than ever before. No matter what type of product they want to buy, whether it be clothes, shampoo, cars or a trip, there is so much choice ...

The internet of things (IoT) describes daily objects that are connected to the internet, making them smarter, and thus our lives easier. Lights, thermostats, blinds, locks and ...

As digitisation has become a part of our lives, it has also become intrinsic to the tourist industry. In this context, you might have come across the concept of digital reputation