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Jan 01, 1970

Why are social media communities important?

Since time immemorial, human beings have lived in groups or tribes. As technology has progressed and, particularly since the inception of the Internet, our need to be in groups ...

Jan 11, 2023

Innovation and sustainability: how the Costa del Sol is doing its bit

If there’s something positive that came out of the coronavirus pandemic, it’s that many industries were forced to reinvent themselves. A good example of this is tourism, which is ...

Dec 19, 2022

AI and Tourism: a new horizon of possibilities

The tourism sector is immersed in a process of complete transformation and technology is mainly responsible for this. This metamorphosis is crushing the principles that, until ...

Dec 13, 2022

How to Build a Combined Online and Offline Marketing Plan

In an increasingly digitised world, the secret to success of many projects lies largely in their ability to integrate the technological and the analogue. For this reason, knowing ...

Nov 08, 2022

SEO for Tourism and its Importance in the Sector

By now, you are probably tired of hearing about the benefits of SEO. Of course, this also applies to tourism companies! SEO for tourism is a must nowadays. If you run a hotel, ...

Nov 07, 2022

Tourism and Training Go Hand-in-Hand at Costa del Sol’s InboundTravel

Tourism and training go hand in hand; with the goal of nurturing Malaga’s entrepreneurial foundation and answering the request of Foro de Turismo members, Turismo Costa del Sol ...

Oct 10, 2022

Definition of Remarketing: learn its characteristics and advantages

The term remarketing refers to a digital marketing strategy that consists of creating personalised ads for users that have shown an interest in our products at some point. Are you ...

Oct 05, 2022

Sharenting: What does This Term Mean and Why Is It Important?

Nowadays we live surrounded by mobile devices that have become an extension of our limbs. And naturally this has certain consequences. Smartphones and their widespread popularity, ...

Sep 12, 2022

Data Analysis: What to Do with the Info We Collect

Analysing the information that continually reaches us through different channels can help us to be more efficient and competitive as a company. Data analysis helps to discover ...

Sep 12, 2022

Discover the latest e-commerce trends

E-commerce has proven an unstoppable trend, both during and after the COVID-19 pandemic. Online shopping comes in all shapes and sizes, so in this post we thought we’d discuss the ...

Aug 11, 2022


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