Every product revolves around the consumer. And this consumer sometimes doubles up as a user, specifically in the case of mobile applications, digital platforms and other areas. ...

Our carbon footprint is a very topical issue. But do you know what it actually means when people talk about their carbon footprint and what it implies? What is the point of a ...

Over recent years, tourism marketing has changed significantly, evolving to meet the changing needs and behaviours of consumers. In this context, tourism marketing – and in ...

Since time immemorial, human beings have lived in groups or tribes. As technology has progressed and, particularly since the inception of the Internet, our need to be in groups ...

If there’s something positive that came out of the coronavirus pandemic, it’s that many industries were forced to reinvent themselves. A good example of this is tourism, which is ...

The tourism sector is immersed in a process of complete transformation and technology is mainly responsible for this. This metamorphosis is crushing the principles that, until ...

In an increasingly digitised world, the secret to success of many projects lies largely in their ability to integrate the technological and the analogue. For this reason, knowing ...

By now, you are probably tired of hearing about the benefits of SEO. Of course, this also applies to tourism companies! SEO for tourism is a must nowadays. If you run a hotel, ...

Tourism and training go hand in hand; with the goal of nurturing Malaga’s entrepreneurial foundation and answering the request of Foro de Turismo members, Turismo Costa del Sol ...

The term remarketing refers to a digital marketing strategy that consists of creating personalised ads for users that have shown an interest in our products at some point. Are you ...