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Jan 01, 1970

Steps for a company’s digital transformation

What steps are needed for the digital transformation of a company? If you’re reading this, then you are most certainly asking yourself this very question. But before responding, ...

May 19, 2023

The metaverse and travel: unique tourist experiences

Thevirtual metaversecombines different types of technology, including virtual reality, augmented reality and video to create a digital universe where users “live”. It is ...

Apr 22, 2023

Artificial Intelligence in tourism: challenges and opportunities

In the last few decades, artificial intelligence (AI) has revolutionised the tourism sector. There’s no doubt that this technology has shifted from playing a smaller part, to ...

Apr 19, 2023

Seven functions that help you plan your trip on Google Maps

To make sure your dream trip goes entirely to plan, you need to start preparations plenty of time in advance. If you are someone who enjoys planning getaways as much as taking ...

Mar 08, 2023

TikTok and travel, new best friends

Did you know that 49% of TikTok users that enjoy travelling have booked their holidays or bought products related to the tourism industry after being inspired by content they saw ...

Mar 08, 2023

User Experience in the tourism industry: the way to guarantee customer satisfaction

Every product revolves around the consumer. And this consumer sometimes doubles up as a user, specifically in the case of mobile applications, digital platforms and other areas. ...

Feb 14, 2023

Carbon footprint: the Costa del Sol’s plan to reduce it

Our carbon footprint is a very topical issue. But do you know what it actually means when people talk about their carbon footprint and what it implies? What is the point of a ...

Feb 10, 2023

The tourism marketing trends set to define 2023

Over recent years, tourism marketing has changed significantly, evolving to meet the changing needs and behaviours of consumers. In this context, tourism marketing – and in ...

Jan 13, 2023

Why are social media communities important?

Since time immemorial, human beings have lived in groups or tribes. As technology has progressed and, particularly since the inception of the Internet, our need to be in groups ...

Jan 11, 2023

Innovation and sustainability: how the Costa del Sol is doing its bit

If there’s something positive that came out of the coronavirus pandemic, it’s that many industries were forced to reinvent themselves. A good example of this is tourism, which is ...

Dec 19, 2022


  

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