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Jan 01, 1970

Search Generative Experience: a great opportunity for tourism

In the digital era that we live in, the online presence of tourist destinations is fundamental in attracting travellers from all over the world. With the advancement of new ...

Jul 12, 2023

ChatGPT: an invaluable tool for tourist information centres

In the digital area in which we live, artificial intelligence (AI) is revolutionising practically every aspect of our lives. From e-commerce to customer service, AI has ...

Jul 12, 2023

Tourist websites: how to optimise the user experience

Tourist websites bring to light the popular opinion that a traveller wants comforts at every stage of their trip. And they’re quite right. These days, when we plan a getaway, buy ...

Jun 12, 2023

The role of a scrum master in tourism’s digital transformation

In tourism, the scrum master is a decisive figure who combines the areas of business and technology. The key is communication. But what is a scrum master? And what are we ...

Jun 08, 2023

What is the most popular social media site and why?

Social media sites are much more than spaces for connection: when well-managed, they are also tools for business growth that will enable you to reach new audiences as well as ...

Jun 01, 2023

Steps for a company’s digital transformation

What steps are needed for the digital transformation of a company? If you’re reading this, then you are most certainly asking yourself this very question. But before responding, ...

May 19, 2023

The metaverse and travel: unique tourist experiences

Thevirtual metaversecombines different types of technology, including virtual reality, augmented reality and video to create a digital universe where users “live”. It is ...

Apr 22, 2023

Artificial Intelligence in tourism: challenges and opportunities

In the last few decades, artificial intelligence (AI) has revolutionised the tourism sector. There’s no doubt that this technology has shifted from playing a smaller part, to ...

Apr 19, 2023

Seven functions that help you plan your trip on Google Maps

To make sure your dream trip goes entirely to plan, you need to start preparations plenty of time in advance. If you are someone who enjoys planning getaways as much as taking ...

Mar 08, 2023

TikTok and travel, new best friends

Did you know that 49% of TikTok users that enjoy travelling have booked their holidays or bought products related to the tourism industry after being inspired by content they saw ...

Mar 08, 2023


  

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