A familiarisation trip, or fam trip is a courtesy trip offered to tourist operators or travel agencies so that they can get to know the destination firsthand and discover the right tools to market it as best they can. Familiarisation trips reveal how important it is to carefully and thoroughly design an experience that will delight guests and won’t disappoint. In the Costa del Sol this is our forte; we are true experts in organising fam tips to showcase each and every nook and cranny of the region.
What is the goal of a fam trip?
As we’ve mentioned before, fam trips are a long-term investment. They are a marketing tool that generates more potential clients, in other words, more visitors to the destination. Those that go on a fam trip can live and enjoy the complete experience themselves.They can then share this with others, spreading the positive vibes and expressing the fun they had in their own words to attract potential clients to the destination.
In the MICE tourism sector, the tool of familiarisation trips is widely used, and often in order to decide which location to choose for an event. In these cases, guests on fam trips often visit different venues to find out which meets their technical requirements for hosting a conference or convention. As fam trips aren’t useful to everyone, those invited tend to be travel agents or professionals in the tourism industry. As well as experiencing firsthand the tourist attractions in the area, fam trips organised by Turismo de Costa del Sol also offer workshops with other business owners so you have the opportunity to network and make connections.
Turismo y Planificación Costa del Sol has carried out intensive promotional work, setting up initiatives such as fam trips in order to continue increasing the number of visitors to the region, and ensuring the area continues to be recognised as a destination with countless tourist attractions with first-class accommodation for the perfect stay.
Within the fam trip world, there are different trips especially designed for journalists, bloggers, influencers, and other professionals promoting the tourism industry. Similar to fam trips, press trips aim to give journalists and people working in media firsthand experience of the Costa del Sol, so that after their trip they can share their time here with their readers and followers online, on social media or wherever they communicate with their audience.
Promoting a place full of life 365 days of the year, with incredible weather, heaps of leisure and cultural activities, beaches and green spaces to relax in, and on top of all that, exquisite gastronomy and excellent hotels, is Turismo Costa del Sol’s main goal. Fam trips are a great and vital tool for discovering how to capitalise on the region. Is this the first time you’ve heard of fam trips? If so, it won’t be the last.
