--- title: What are smart destinations and why is Malaga one? description: Malaga is part of the network of smart tourism destinations in Spain. Keep reading to discover what a smart tourism destination is and why Malaga is one. image: https://blog.visitacostadelsol.com/hubfs/CDS%20-%20blogpost%20138%20a.jpg --- [DE | ](https://blog.visitacostadelsol.com/de) [FR | ](https://blog.visitacostadelsol.com/fr) [EN | ](https://blog.visitacostadelsol.com/en) [ES | ](https://blog.visitacostadelsol.com/es) Blog:  [> Back to visitcostadelsol.com | ](https://www.visitcostadelsol.com/) [![fondo_logo.png](https://blog.visitacostadelsol.com/hs-fs/hubfs/blog-files/fondo_logo.png?width=567&height=125&name=fondo_logo.png "fondo_logo.png")](https://blog.visitacostadelsol.com/es) - [Activities](https://blog.visitacostadelsol.com/en/topic/adventure-activities) - [Culture](https://blog.visitacostadelsol.com/en/topic/culture) - [Holidays](https://blog.visitacostadelsol.com/en/topic/holidays) - [Gastronomy](https://blog.visitacostadelsol.com/en/topic/gastronomy) - [Experiences](https://blog.visitacostadelsol.com/en/topic/experiences) - [Golf](https://blog.visitacostadelsol.com/en/topic/golf) - [Professional](https://blog.visitacostadelsol.com/en/topic/professional) # What are smart destinations and why is Malaga one? ![](https://blog.visitacostadelsol.com/hubfs/CDS%20-%20blogpost%20138%20a.jpg)  Tags: [MICE](https://blog.visitacostadelsol.com/en/topic/mice) Today more than ever before, the tourism sector is facing countless challenges. The biggest travel destinations in the world (including Spain and Malaga) have therefore found themselves forced to take **action to maintain their position, create new business opportunities, promote the diversification of the markets and gain loyalty among its traditional markets**. In this context arises the topic of **Smart Tourism Destinations, such as** [Malaga](https://www.visitcostadelsol.com/destinations/villages-on-the-malaga-coast/malaga-p9831?_ga=2.97392863.1736874883.1603698882-1250249413.1599472069) **and the** [Costa del Sol](https://www.visitcostadelsol.com/?_ga=2.101996609.1736874883.1603698882-1250249413.1599472069). Do you know what defines the network of smart tourism destinations in Spain? Keep reading to find out.  ![Malaga: smart tourism destinations in Spain](https://blog.visitacostadelsol.com/hs-fs/hubfs/CDS%20-%20blogpost%20138%20b.jpg?width=730&name=CDS%20-%20blogpost%20138%20b.jpg)   ## **What is a smart tourism destination?** Smart destinations are defined by the following set of characteristics: they are innovative, benefit from an **avant-garde technological infrastructure**, ensure the **tourism industry develops in a sustainable way**, are **accessible to everyone**, **facilitate interaction and integration between the visitor and the local surroundings**, **improve traveller experience in the destination as well as residents’ quality of life.**   ## **Benefits of smart tourism destinations** The main advantage of becoming a smart tourism destination is **the use of innovation and technology to bring new value to the destination**, resulting in **increased competitiveness and efficiency**. To do this, destinations need to **optimise the use of resources**, push for **sustainable development** across its three pillars (environmental, economic and socio-cultural), improve visitor experience and residents’ quality of life and devise a tourism strategy that **makes the local economy more dynamic**, ensuring positive results over the long term. ![ What is a smart tourism destination](https://blog.visitacostadelsol.com/hs-fs/hubfs/CDS%20-%20blogpost%20138%20c.jpg?width=730&name=CDS%20-%20blogpost%20138%20c.jpg)   ## **What actions are smart tourism destinations taking?** **Turismo y Planificación Costa del Sol** has been hard at work over recent years to make the Costa del Sol a leader in Smart Tourism. In the diagnostic report that included the Costa del Sol in the network of smart tourism destinations, our destination obtained an overall score of 63.7%, placing it  among the most advanced destinations in the smart tourism destination model. Governance is the area which scored most highly, with 80.5%, followed by sustainability (79.3%), innovation (64%), technology (61%) and accessibility (33.8%).  Additionally, the body is working to develop a smart ecosystem to help **achieve excellence when it comes to planning and executing the Action Plan,** as well as to be efficient and responsible with each public investment it receives to **promote tourism**.  Thanks to all this work, visitors to the Costa del Sol can enjoy all the advantages of the province such as, for example, **new shopping and security technologies**, **efficient resources** and **innovation management tools** that optimise smart tourism.  As if all that weren’t enough, **throughout 2020 and until September 2021**, Malaga holds the title of [European Capital of Smart Tourism](https://www.europapress.es/andalucia/malaga-00356/noticia-malaga-sera-capital-europea-turismo-inteligente-2020-septiembre-2021-20200721120534.html) alongside Gothenburg in Sweden. The Costa del Sol, as a whole, is also part of the [Network of Smart Tourism Destinations in Spain](https://www.destinosinteligentes.es/). 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