If you want to treat your clients, partners or employees to an experience that has it all - including a beautiful location - you should consider planning your corporate event in Malaga and the Costa del Sol. When it comes to corporate event management, leaning on the experience and expertise of the Costa del Sol is always a ticket to success.
However, before we get into the nitty-gritty, we’re going to start by taking a look at what MICE means when related to tourism and, from here, explain what we mean when we talk about this type of event, company and tourist service provider. Our hope is that by the end of this post, you’ll have a much better idea of the sector, which sometimes uses abstract terms that might at first cause confusion. Equipped with this knowledge, you’ll be excellently positioned to start planning corporate events in the Costa del Sol.
MICE stands for Meetings, Incentives, Conferences and Exhibitions or Events. As such, the term encapsulates any type of professional trip involving either the people working at one company or employees of other companies, though the latter often work in the same sector or have some kind of business relationship with the former. The beginning of this sector is said to be the year 1841, when the renowned British businessman Thomas Cook organised travel for 540 people to attend the annual Alcoholics Anonymous congress.
Returning to the present day and to the province of Malaga, there is no shortage of reasons to choose the Costa del Sol as the destination for your event, meeting or conference. Not only does the area boast a wide range of venues perfectly suited to events of all types as well as hotels and resorts that have been designed to host professional meetings, here you and your guests can enjoy warm weather, breathtaking landscapes, delicious gastronomy, incredible heritage sites, excellent golf facilities and plenty of culture, particularly art, music and film. With all this, it is no surprise that the Costa del Sol has become the epicentre of MICE tourism in Spain.
Sustainable events are becoming increasingly popular in Malaga and the Costa del Sol. Greater number of local event planners are centring their proposals around a commitment to respect the natural environment and local culture. Destinations and activities have been designed to host MICE events that care about both the environment and their guests. And what about transfers for MICE tourism? Here’s a practical guide of how to get around Malaga and the Costa del Sol so you can know where you’re at and, while you’re at it, start planning the transport for your upcoming business trip.
The details matter. Every single part of a corporate event plays a unique role while also combining with all the other aspects of the event to bring to life experiences that will not only be enjoyed by the guests, but will also speak of your company and its philosophy. Corporate events in Malaga and the Costa del Sol can therefore be seen as a story that goes beyond words: this is a unique way to tell others who you are, what you do and where you are heading, thereby creating a business culture and strengthening the image you want to project both to the outside world and within your company.
In sum, both what you say as a company and how you say it is important. Simply saying it is not enough. Corporate events go beyond this, enabling others to experience and interiorise what you want to say in a new and sometimes entertaining way. No longer are work meetings seen as something boring and tedious. Nowadays, creativity is key. And this is something that the local MICE service providers in the Costa del Sol know a great deal about.
